How to use social media to promote your Be Strong Online campaign

Blog post for Be Strong Online Ambassadors

Alongside running your Be Strong Online sessions on the ten modules, a key part of your role as Be Strong Online Ambassadors is to work as a team to create an awareness-raising campaign in your school.

The Be Strong Online Ambassador Programme is a new programme developed by The Diana Award.

During the training days you came up with excellent ideas to raise awareness about the programme: from posters, noticeboards and assemblies to parent information sessions, podcasts and even plays, your Be Strong Online campaign can have a huge impact in promoting online safety skills in your school.

But how can you get the word out about all of this amazing work?

One great way to do this is to harness the power of social media. When it comes to raising awareness about the Be Strong Online Ambassadors Programme in your school, it’s important to be visible where the students in your school spend a large amount of their time – online.

Using social media can help highlight to the wider community, including students, staff and parents, what Be Strong Online is all about and promote your activities to the school community.

How young people we work with use social media

Sharnbrook Upper School in Bedford used Facebook Pages to promote their anti-bullying work and let students know who they could turn to if they were having a problem with bullying. Why not use a social media page to introduce your Be Strong Online Ambassador team to the rest of the school?


Newbridge College in Ireland use social media to promote their dedicated team email address and share ways that students could get help during the school holidays. You could create a jpeg of Be Strong Online advice to share online when students are away from school.


Sir John Lawes School in Hertfordshire use a dedicated Twitter account to share their self-esteem and anti-bullying awareness work with the school community:

my sense of self tweet

Hamstel Junior School in Essex uses YouTube to share videos about what their team has been up to:

YouTube is a great way to share news and updates about the work your Be Strong Online Ambassadors team has been doing.

Top tips for taking your campaign online

  • The first step is to speak to your team and staff leader to discuss pushing out your Be Strong Online work on social media. Your school might already have a Twitter account or Facebook Page which your staff member would prefer to use, or you can set up a dedicated Be Strong Online social media account for your school.
  • Decide with your team who will be in charge of managing the social media channels  and creating content. It’s also worth setting out a code of conduct for students managing the social media channels and audience.
  • Check out our Facebook microsite and Anti-Bullying Activism Guide for lots of tips on how your Be Strong Online Ambassadors team can use Facebook Pages to promote your work:
  • Make sure you keep your content fresh and post regularly: you could take online safety tips or key messages from the module documents, positive messages about staying safe online, links to the information sheets or pictures from your Be Strong Online campaign.
  • Worried about not being able to post regularly? You can use the ‘schedule’ feature on social media sites, or a scheduling tool like Hootsuite, to plan regular content to push out on your team’s account
  • Use videos and images to attract interest from your audience. You could create jpegs, take videos of your team sharing their top tips to be strong online, or share relevant information about how students can find out more about your campaign.
  • Finally, it’s really important to speak to the staff member in charge of safeguarding at your school about what you need to do to make sure students and staff stay safe.

Sample tweets to get you started


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